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News — green marketing

What Everybody Ought to Know About Greenwashing

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What Everybody Ought to Know About Greenwashing

Source: Greenwashing is the spin you see organizations put on their so-called eco-friendly products and services to make you feel as if they give a hoot. These companies actually spend more on green marketing, saying "Look! We're green." than they spend on being environmentally sound.   Greenwashing strategies can be as simple as changing the name of a product to sound more natural despite being laden with chemicals to massive green advertising campaigns deliberately misleading or even lying to you. It could be as simple as using a green box. We may say pish posh I'll never fall for that, but incredibly...

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