News — green marketing
The Ultimate Guide to Eco-Friendly Laundry: Science, Solutions, and Sustainability
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Eco-Friendly Facade: 'Aqueous' Coating on Home Compostable Cups Are Not Plastic-Free
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Unraveling the Eco-Friendly Facade: A Deep Dive into 'Aqueous' Coating on Home Compostable Cups and Dispersion Coating Realities The sustainability wave has brought about significant changes in packaging, and one term that often surfaces is 'aqueous' coating. This water-based lining is purported to revolutionize our co
How Companies Are Misleading Consumers About PLA Products: Why Natural Materials Like Silk and Compressed Vegetable Waste (Bagasse) Would Be Better
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Many suppliers and then companies are offering 100% compostable products that are actually made from nylon, polyester and PLA. These products are sold as biodegradable bamboo charcoal floss or bamboo charcoal bristle toothbrushes, but do not be fooled. These products are not made from 100% bamboo fiber and contain around 70% (likely more) nylon or PLA. I found this out when searching suppliers for a biodegradable and compostable floss. These suppliers mislead companies, who then mislead their customers as they are sitting on likely 1000s of fake compostable products. So, let's get into the PLA hype and why natural materials...
How to Participate in Plastic Free July
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Plastic-Free July is a global movement to help educate people on the horrible impact plastic has on our world and to encourage people to refuse single-use plastics and other unnecessary plastics by making simple swaps.
For example, ditching their plastic toothbrush for a fully compostable bamboo and boar hair toothbrush.
What Everybody Ought to Know About Greenwashing
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Source: GreenwashingIndex.com Greenwashing is the spin you see organizations put on their so-called eco-friendly products and services to make you feel as if they give a hoot. These companies actually spend more on green marketing, saying "Look! We're green." than they spend on being environmentally sound. Greenwashing strategies can be as simple as changing the name of a product to sound more natural despite being laden with chemicals to massive green advertising campaigns deliberately misleading or even lying to you. It could be as simple as using a green box. We may say pish posh I'll never fall for that, but incredibly...